We have all seen recently that after 20 years, there is going to be a sequel to the Trainspotting movie. Despite this movie being harsh and shocking, it is still a timeless classic and the issues raised in this movie are still current today after 2 decades. Many of my friends are now desperately trying to get their hands on a copy of the original movie so they can watch it again!
At Etico, we are all about being timeless and the Trainspotting monologue has inspired me to do a parody that encompasses our beliefs and what we stand for…..
Choose Ethical. Choose fair pay. Choose creating opportunities. Choose empowerment.
Choose preserving traditional skills, choose handmade, cultural preservation, education and social development.
Choose non-discrimination, equality, and respect. Choose not to condone child labour. Choose safe working environments. Choose justice.
Choose sustainability and better environmental practices. Choose to fill your home with things that are made to last, from natural materials, using traditional methods. Choose timeless design and not media promoted ‘on trend’ designs that will be out of fashion in a year. Choose future heirlooms.
Choose not to buy cheap mass produced imports that will eventually end up in our landfills. Choose to be eclectic, and individual, and well made items that you will love forever.
Choose our future.